The voodoo of marketing an open source project

Launching an open source project is complicated -- not just in terms of creating a new technology, but also in getting developers and future customers to pay attention and support the efforts. To most developers, marketing is a black art, one filled with expensive advertising and PR and lots of frantic people talking about "the brand" and "the competition." However, it's fairly easy to follow the path to success just by paying attention to how other projects have done, and how they have gone about building interest and community in their projects.

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